dze - georgian project’ is a pseudo fashion brand created to promote philanthropy in georgia.

with the help of modern trends we’ve decided to put the important issue that is philanthropy in the spotlight. during the first wave of the campaign a video(with hyperlink) presenting‘dze-georgian project’ as a fashion brand was released. nobody knew that in reality it was a façade for the famous name - dzegvi shelter. models of the campaign were the inhabitants of dzegvi shelter, wearing their own clothes posing in their everyday environment.
big reveal was made during the tbilisi mercedes benz fashion week.

various brands and manufacturers are involved in the second wave of the project. they are giving up their space for charity and placing ‘dze’ logo on their products. amount generated from sales of dze products is donated to hospice, palliative care center or dzgevi shelter.

collaborate with us.
give up your space for charity and place dze logo on your product.
any product
any place
any size

dze logo -> find here